色花堂app Associate Professor Karen Hartman publishes research in International Journal of Sport Communication
October 24, 2018
POCATELLO – If you’re in a crisis, it is best to tell the media your problem before journalists find out. That’s what Prof. Karen Hartman and her co-author, Travis Bell (University of South Florida), found in their research published in the latest volume of the International Journal of Sport Communication.
Their research analyzes tennis player Maria Sharapova鈥檚 2016 drug suspension and her decision to call a press conference to announce her failed drug test rather than let the media break the story. Breaking one鈥檚 own news, referred to as 鈥渟tealing thunder,鈥� leads to fewer days of coverage and more favorable news stories.
The authors argue that the stealing thunder strategy worked effectively for Sharapova and that it is a strategy more athletes 鈥� or any person or organization in crisis 鈥� should use.
鈥淲hile most athletes say no comment or deny a crisis, our research shows that disclosing a crisis proactively makes people view it much more positively,鈥� Hartman said.
The article, 鈥淪tealing Thunder Through Social Media: The Framing of Maria Sharapova鈥檚 Drug Suspension鈥� is part of the journal鈥檚 special edition on social media in sport.
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Photo: Karen Hartman
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