New Idaho State TV Commercials Launching this Week

January 20, 2022

色花堂app’s next round of television commercials will begin rolling statewide on Friday, January 21.

The TV spots are part of the third phase of the University鈥檚 comprehensive marketing plan, specifically focused on growing student enrollment. The commercials were written and produced to closely align with Idaho State鈥檚 Strategic Enrollment Management Plan, which was finalized last year. As identified in that enrollment plan, the marketing campaign targets high school, first-time, transfer, and Hispanic students, as well as parents and guardians.

鈥淕reat Things鈥� (Extended Cut / English)

鈥淕reat Things鈥� (:30 / English)

鈥淕reat Things鈥� (:30 / Spanish)

鈥淯pdating Your Job Status鈥� (:30 / English)

鈥淯pdating Your Job Status鈥� (:30 / Spanish)

The commercials will air statewide on cable and broadcast television, and also utilize over-the-top streaming to reach households through Hulu, ESPN+, PlutoTV, Peacock, and other streaming platforms. The University has also developed a robust social media plan to place the videos on Instagram, TikTok, Facebook, and YouTube. The marketing campaign also includes mobile display and newsfeed ads, billboards along interstates, and English and Spanish radio spots on Spotify and Pandora.

鈥淭he Bengal Family鈥� (:30 / English)

鈥淭he Bengal Family鈥� (:30 / Spanish)

鈥淔utures Roar鈥� (:30 / English)

鈥淔utures Roar鈥� (:30 / Spanish)

鈥淚n 2019, we launched our first-ever comprehensive marketing campaign focused on building general awareness about our University, and it was met with a lot of enthusiasm,鈥� said Stuart Summers, Associate Vice President of Marketing and Communications. 鈥淭he current phase of our campaign is focused on continuing the momentum. Effectively telling our University鈥檚 story is critically important, and this round of creative content does it in an authentic way.鈥�

Idaho State鈥檚 new round of TV spots also include Spanish language versions that will air in key markets statewide. Last semester, the admissions portion of Idaho State鈥檚 website was translated into Spanish to better support the University鈥檚 outreach efforts. Additional recruitment materials and assets have also been translated into Spanish.

Over the last year, the Office of Marketing and Communications has been closely working with Enrollment Management to align the campaign with statewide data and strategically deploy resources. For example, Idaho counties that have growing populations and an increasing number of high school graduates will be a primary focus for content placement. Advertisements are also being placed to line up with recruitment events and outreach visits.

In Fall 2021, the University also produced a series of videos called 鈥淕eneration ROAR鈥� that feature current ISU students. The spots focus on what it means to ROAR and the excitement of being a Bengal. The videos have been heavily running on ESPN+ during Idaho State athletic games and across social media platforms.