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A student researcher from the Department of Communication, Media, and Persuasion is searching for participants to take a 15-35 minute survey on the topic of social media and influencers' effect on purchase intent. The survey will evaluate participants' social media habits and present video content to them to assess the impact on their buying habits. The survey closes on April 28, 2022.

Survey link:

For further information regarding this research, please contact Ashley Wuthrich-Hoffman at wuthashl@isu.edu or Neelman Sharman at neelamsharma@isu.edu.